Brand (Shop by Brand): benefits ​

Shop by Brand gives every manufacturer in the catalog its own landing page, built from data the store already has. Customers who shop by brand get a route to the products they want, and searches for a brand name have somewhere on the store to land.

Key business benefits ​

• A landing page per brand, with no new content to maintain - Brand pages are generated from existing manufacturer values, so a store with 80 manufacturers gets 80 pages without anyone writing 80 pages.
• Brand searches land on the store - Each brand page carries its own URL, meta title, and meta description, so queries combining a brand and a product type have a relevant page to rank rather than falling on a filtered category URL.
• Brand pages that shop like category pages - Layered navigation, sorting, pagination, and AJAX filtering all work on a brand page, so customers who arrive there can narrow by price, size, or any other filter without leaving.
• Brand loyalty converted into navigation - Manufacturer values on product pages become links, so a customer who likes what they are looking at can see the rest of that brand in one click.
• Logos and banners managed per store view - Brand artwork, descriptions, and meta text are edited in the admin per store view, with no template work and no developer involved for a new brand.
• Homepage brand showcases - The brand widget places a row of selected brand logos into any CMS page or block, which is how most stores signal the labels they carry.
• Brands can be hidden without deleting data - A brand set not to display drops out of the listing and the widget while keeping its page data, which suits seasonal or discontinued labels.

Example use cases ​

• Multi-brand retailers - Stores carrying many manufacturers, such as electronics, tools, or car parts, where customers arrive knowing the brand before they know the product.
• Beauty and fashion - Customers shop these categories by label first. A brand page with its own banner and description does the work a category page cannot.
• Authorized dealers and distributors - Where a supplier agreement expects the brand to be presented with its own logo, banner, and description, brand pages satisfy that without bespoke CMS pages per brand.
• Stores with brand-heavy paid search - Campaigns bidding on brand names can point at a brand page that lists only that brand's products, rather than a category page the visitor has to filter.