Post Purchase: benefits ​

A customer who has just paid is the easiest customer to sell to again, and a store usually has nothing to show them until the next campaign email. Post Purchase fills that gap: once the order is placed, the customer gets a one-click link to add discounted products to a second order, and while the first order is still unshipped the warehouse can pack both together.

Key business benefits ​

• A second order from a customer who already converted - The offer arrives after payment, so it adds revenue without touching the conversion rate or the average order value of the checkout the customer just completed.
• One click to accept - The link opens a checkout already filled in from the original order, with the customer, both addresses and the shipping method copied across, so the customer only has to pay.
• No coupon code to leak or share - The discount belongs to the rule and is applied by the module itself. There is no code to guess, forward, or post on a deals site, and a public coupon cannot be stacked on top of an offer.
• Shipping cost stays under control - A follow-up order accepted before the original ships is offered a single reduced shipping rate the merchant sets, instead of paying to send a second parcel at full cost.
• Urgency without pressure tactics - Each rule sets how long its offer stays open, and can fall back to a smaller discount afterwards rather than expiring outright.
• Targeting without a segmentation tool - Rules use Magento's own condition builder, so an offer can be limited by order value, payment method, shipping country, customer group, or which products were bought.
• Delayed payments do not lose the offer - The window is counted from when the email is sent, not from when the order was placed, so an order that waited for a bank transfer to clear still gets its full offer.
• The warehouse can see what belongs together - Both orders in a pair name each other in the admin, on the order view and on the New Shipment screen, so a picker knows to check before packing.
• Reporting stays intact - A follow-up order is a real, separate order, so revenue, tax and fulfilment all report normally, and an OMS or ERP reading the standard order API can tell which orders came from an offer.

Example use cases ​

• Accessories after a main purchase - Someone who just bought a camera is offered a case, a strap and a spare battery at a discount, priced to ship with the camera.
• Consumables and refills - A first order for a machine leads to an offer for the refills that go with it, chosen by the customer from a shortlist.
• Clearing slow-moving stock - A rule filtered to a specific set of products offers them only to customers who spent above a threshold, without publishing a discount anywhere on the storefront.
• Raising the value of an already-packed parcel - While the original order is unshipped, a combined offer adds items to the same shipment, so the incremental fulfilment cost is close to nothing.
• Rewarding a fast response - The rule gives free shipping and the full discount inside its window, then drops to a smaller discount afterwards once the parcels can no longer be merged.
• High-value orders only - A condition on grand total keeps the offer away from small orders where the discount and the shipping subsidy would not pay for themselves.

What to plan for ​

• The module needs Venta Theme and Hyvä Checkout. The address lock and the leave-guard dialog attach to Hyvä Checkout only.
• Magento cron must be running. Both halves of the pipeline are cron jobs on a one-minute schedule.
• A rule is chosen for an order once, while the order is new. A rule created after an order was placed can never reach that order, so campaigns are set up before the traffic arrives rather than retroactively.
• Combined fulfillment prices a follow-up order for packing together and shows the warehouse that it can be done. It never guarantees the parcels actually ship together, so the reduced shipping title should read as a reduced rate rather than a promise.